Treat yourself to a 16 minute break and listen to Kelli Anderson's TEDx talk, Disruptive Wonder for a Change. I heard a version of this at AIGA about a month ago, and Kelli brings an incredible thoughtfulness to design that is expertly and exactingly considered at every point from conception to actualization.
And while you're at it, take a look at Kelli's portfolio of projects: they're incredible. (p.s. Kelli made the Girl Walk logo + posters and mine + Jacob's wedding invites).